Most of the pharma professionals don’t know what is the difference between pharma franchise and pcd pharma ? Hope after going through this blog, one will understand the difference.
In India pharma sector is progressing at a very high rate. India has been always at prime focus in pharmaceutical organizations for last many years due to its low labor and production costs. There are two types of business models that are adopted by the pharma companies in India.
- Pharma Franchise
- PCD Pharma Franchise
WHAT IS PHARMA FRANCHISE??
It is a business model that is ideally designed for individuals with pharma experience who wish to do their business with monopoly rights. An individual works on the behalf of pharma company with their authorization. The aim taking franchise is to make a brand image of company’s products in their area. The person is responsible for marketing, sales and distribution of pharma products of company in a particular area. Monopoly rights helps an individual in better market penetration as there is less competition and high business opportunities.
WHAT IS PCD PHARMA??
PCD full form is Propaganda cum Distribution. The term PCD in Pharma is used in the same sense as a PCD Pharma Franchise with just some minor differences. Pharma PCD is a marketing technique used by the Pharmaceutical companies to retailers to promote their business on a smaller scale. It is suitable for individuals who have less knowledge in pharma field and can generally invest small amount at the initial stage.
People often mix up the two concepts however there is a little difference in both the concepts:
In pharma franchise there is huge investment as it has a large scale of operations as compared to PCD Pharma business which is usually running in a smaller area.
Pharma franchise covers a larger area in business aspects whereas PCD Pharma covers a limited area.
- EXPERIENCE/ QUALIFICATION:
For franchise an individual requires experience of working as well as proper knowledge of pharma field with documentations whereas there is no requirement of such degrees in the second case.
- PRODUCT LINE:
In PCD Pharma there are limited products where as in the second one the product list is quite extensive.
PCD Pharma and Pharma Franchise are the two different sides of the same coin. It depends upon the experience, knowledge, and interest of an individual to start a pharmaceutical industry.
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